Jem and the Holograms (2015) – Tuesday’s Trailer

What seemed like a nothing movie seems to have gained a lot of conversation since the release of this trailer. Maybe it’s not so pointless after all.

This is (from what I can work out) a feel good story about shy singer Jem (Aubrey Peeples) who gets catapulted into stardom with the help of her two sisters.

Jem and the Holograms is a live-action remake of an 80’s musical cartoon series called ‘Jem’. Even 30 years on from the cartoon series there was a lot of people excited by their cartoon coming back, but it sounds like they’ve been left very disappointed. The general vibe from what I gather is that they have taken a story about an edgy rock singer and turned it into something soft.

This is the opening sequence to the 80’s cartoon, so you can try to make up your own mind:

This seems to be a theme for beloved cartoons from that time. As someone wonderfully put it:

We boys had to suffer the indignity of seeing GI Joe and Transformers butchered beyond recognition. Now you girls who grew up with Gem know exactly how we feel.

There’s not really any names in this film. Aubrey Peeples, probably best known for her role in Nashville but also starred in Sharknado (of all things) is leading this. She should be able to sing, and from what I saw of her in Nashville she is a capable actor, but the lack of big names in the film though should signal that lack of belief Universal really has in this.

Jem and the Holograms is directed by Jon M. Chu. Now this guy is a good director with a solid resume that includes Step Up 2 and 3D and G.I Joe: Retaliation. However, the movie wants to point to a particular project of his – the Justin Bieber documentary Never Say Never. This should send the biggest signal of all in terms of what this film is, what it will be like and who it’s made for. This is definitely targeting that young-teen ‘fan-girl’ market, which would explain the outrage being felt by all the adults that were looking forward to reliving their childhood.

Don’t worry, you won’t be seeing this trailer all over your TV for a long time, with the movie set for release on 23rd October in the USA and 26th December in the UK. On a side note has there ever been such a huge gap between releases in the UK and US!? By the sounds of things this could have been big, but a lack of belief in the original fan-base by Universal has made them go along the lines of the Bieber docs – appeal to fan-girls and make a quick buck. Disappointing for fans of the original cartoons, but this will probably still make enough money for Universal to be happy.

And that friends, is what’s wrong with the world.

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